The first second is everything: writing hooks that stop the scroll
Most videos lose the viewer before the message even starts. Here's how to write an opening that earns the next three seconds.
Scripting & Hooks · 2 min read ·
The journal
Practical articles on hooks, filming, editing and brand deals, written by the creators who teach our courses.
Latest articles
You don't need a camera: filming UGC that looks pro on a phone
Filming · 2 min read ·
How to price your UGC: from free products to real day rates
Brand Deals · 2 min read ·
Articles on Filming
You don't need a camera: filming UGC that looks pro on a phone
Brands don't reject footage for not being cinematic. They reject it for being dark, echoey or badly framed — all fixable with a phone.
Filming · 2 min read ·